In 2021, Pandora had about 55.9 million active monthly users, and 6.4 million subscribers. In February 2019, Sirius XM Holdings acquired Pandora for $3.5 billion in stock. Pandora is a freemium service basic features are free with advertisements or limitations, while additional features, such as improved streaming quality, music downloads and offline channels are offered via paid subscriptions. In 2005, the company shifted its focus to the consumer market by launching Pandora as an internet radio product. The company was founded in 2000 as Savage Beast Technologies, and initially conceived as a business-to-business company licensing the Music Genome Project to retailers as a recommendation platform. In 2017, the service launched Pandora Premium, an on-demand version of the service more in line with contemporary competitors. The service originally launched in the consumer market as an internet radio service, which would generate personalized channels based on these traits and songs liked by the user this service is available in an advertising-supported tier, and a subscription-based version. The service carries a focus on recommendations based on the " Music Genome Project" - a means of classifying individual songs by musical traits. Pandora is a subscription-based music streaming service owned by Sirius XM Holdings based in Oakland, California, United States. Time spent with Pandora in the U.S.January 2000 23 years ago ( 2000-01) (as Savage Beast Technologies)ĥ5.9 million active (2021), 6.4 million subscribers (2021).Number of Pandora sessions per day in the U.S.Key data on Pandora usage in Australia and New Zealand 2014.Number of Pandora's paying subscribers from 2008 to 2025.Pandora: content acquisition costs as share of revenue 2010-2025.Pandora: time spent on mobile devices 2010-2025.Total ad-supported listening hours on Pandora in the U.S.Pandora's annual listening hours 2008-2017.Industry revenue of “printing and reproduction of recorded media“ in Austria 2012-2025 Pandora jewelry: point of sale locations worldwide 2022, by type Revenue growth of Pandora A/S worldwide 2015-2021 Number of Pandora sessions per day in the U.S. Key data on Pandora usage in Australia and New Zealand 2014 Number of Pandora's paying subscribers from 2008 to 2025 Pandora: content acquisition costs as share of revenue 2010-2025 Pandora: time spent on mobile devices 2010-2025 Total ad-supported listening hours on Pandora in the U.S. Pandora's annual listening hours 2008-2017 Pandora's net income/loss Q1 2011-Q3 2018 In 2022, the company's advertising revenue exceeded 1.5 billion U.S. Pandora currently obtains most of its revenue through advertisement, subscriptions, and directing users to purchase music through Apple and Amazon. dollars, a figure which has risen significantly compared to just two years prior. ![]() In the financial year 2022, Pandora’s revenue totaled 2.09 billion U.S. In recent years, as Pandora has become more successful, the company’s revenue has reflected its broadening market. In comparison, Spotify hit the 100 million user mark in June 2016, although this streaming service is also available in most of Europe and South America, parts of Australasia, and various other countries in the world. As of December 31, 2016, Pandora boasted 81 million active users. Since its launch in January 2000, Pandora Internet Radio has vastly increased its number of active users. Currently, Pandora is only available to users in the United States, Australia, and New Zealand. The Music Genome Project uses 450 attributes to describe a song and an algorithm that organizes a wide range of music. Pandora Internet Radio is a part of the Music Genome Project that provides a music streaming service as well as music recommendations. The online radio platform has been suffering gradual user losses each quarter for some time, and has lost more than ten million U.S. In the second quarter of 2023, Pandora had over 47 million monthly active users in the United States.
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